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Article
Publication date: 1 February 1993

Vojtěch Heřmanský, M. Bilinski, H. Binner, Joon Lee, Dave Lowrie and M. Whiteside

The members of the chapter at the annual meeting held on 27 November 1992 in Brno decided not to split after the separation of Czechoslovakia. It was suggested to organise a…

Abstract

The members of the chapter at the annual meeting held on 27 November 1992 in Brno decided not to split after the separation of Czechoslovakia. It was suggested to organise a larger chapter from the Central European States to provide greater co‐operation and better functioning of the smaller chapters. A new name for the chapter was proposed — Central European Chapter (CEC) — to express neutrality and to point out that the chapter is open to other neighbouring chapters and to new members from the states where no national chapter yet exists.

Details

Microelectronics International, vol. 10 no. 2
Type: Research Article
ISSN: 1356-5362

Open Access
Article
Publication date: 24 October 2022

Fabio Forlani, Mauro Dini and Tonino Pencarelli

The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism…

2581

Abstract

Purpose

The purpose of this paper is to analyze the role that food and beverage (F&B) sensory stimuli play in building non-food-themed touristic experiences, such as wellness tourism experiences.

Design/methodology/approach

This paper adopts an asynchronous netnographic approach supported by software (T-Lab, 2021). The study was conducted on a database consisting of 3,141 reviews in English, left by customers of 38 wellness facilities (Spa Retreats) spread across 5 continents.

Findings

The analysis reveals that F&B stimuli contribute significantly to the tourist's perception of the wellness experience in a two-fold manner: on the one hand, they support the wellness experience, and on the other, through specific proposals (e.g. wine, vegan, detox, etc.), they qualify and differentiate the wellness experience in a hedonic rather than eudaimonic way.

Research limitations/implications

The present study contributes to managerial literature on the topic of gastronomic tourism and wellness tourism by providing, on an international scale, empirical evidence of (a) the importance and role of F&B touchpoints in hybrid gastronomic experiences; and (b) the presence of a variety of “wellness experiencescapes”.

Originality/value

This study is the first attempt to measure the role of F&B in tourists' perceptions of non-food-themed experiences. The research not only provides new data on the wellness experience through a cross-continental analysis but also offers useful theoretical and managerial insights for the design of wellness tourism experiences.

Details

British Food Journal, vol. 124 no. 13
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 April 2016

Selena Aureli and Fabio Forlani

This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of…

1277

Abstract

Purpose

This study aims to understand if network brand management is a key activity in tourism business networks and how the network brand relates to the place brand and the brands of individual network members.

Design/methodology/approach

Preference has been given to a qualitative approach and to the use of case study methodology. Two qualitative techniques have been used: document analysis and in-depth semi-structured interviews.

Findings

Results indicate that network brand identity is a prerequisite for all alliances, thus confirming the brand’s aggregating role in business networks. However, the network brand is not always exploited for commercial purposes, as signalled by the few efforts in communication activities. Results also indicate that there is a strong connection between the network brand and the place, confirming that tourism businesses are intertwined on a local context and cannot avoid citing the place where they operate.

Research limitations/implications

Two main aspects limit the generalizability of this study. First, the empirical evidence is limited to four case studies and refers to only one country. Second, chairmen of the examined networks were interviewed without investigating the opinions of network members who may have contrasting views.

Practical implications

Poor brand management within the examined networks suggests that network managers should have more decision-making power. To apply concepts of brand architecture, network managers should be able to influence brand strategies of individual network members. For example, structures and processes could be created to engage all members in brand management activities like for Destination Management Organizations (DMOs) searching to increase participation of all stakeholders.

Originality/value

The novelty of this study is that it explores the role of brand management in networks created by partners with equal decision power. Moreover, it differs from previous research on inter-firm relations because it adopts the concept of brand consonance to evaluate if networks will succeed in the long term thanks to a proper management of the network brand.

Details

Qualitative Market Research: An International Journal, vol. 19 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 30 September 2019

Marco Cioppi, Ilaria Curina, Fabio Forlani and Tonino Pencarelli

The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In…

2175

Abstract

Purpose

The purpose of this 22-year paper is to synthetize business and management literature in the context of online presence, online visibility and online reputation concepts. In particular, this paper aims to generalize the analysis by investigating the level of interest of the Internet, digital and interactive marketing-focused literature, as well as the more general business and management one towards these topics.

Design/methodology/approach

To identify the existence or otherwise of an online presence, visibility and reputation definition, as well as an index for measuring them, a systematic review and a content analysis process were performed on 199 articles categorized over 1997-2018.

Findings

The findings highlight the absence of clear and shared online presence, visibility and reputation definitions; the absence of unanimously accepted indexes for measuring them; and the identification of a sequence relationship between the three investigated constructs.

Research limitations/implications

The paper underlines the need for both theoretical and empirical contributions to reduce the complexity characterizing the business and management literature focused on these topics.

Originality/value

The current study brings out interesting directions for future research studies by systematizing all the articles devoted to the online presence, visibility and reputation concepts from a business and management perspective.

Article
Publication date: 1 January 1988

R. Dell'Acqua and F. Forlani

The need for better performance, safety and comfort is the driving force behind the dramatic growth in car electronics. The key to success depends mainly on system reliability and…

Abstract

The need for better performance, safety and comfort is the driving force behind the dramatic growth in car electronics. The key to success depends mainly on system reliability and cost which in turn are related to the choice of technological approach. The basic topics to be investigated are, on the one hand, system architecture and, on the other, the implementation techniques involved. Large scale integration of a consistent portion of the system will be necessary but other factors such as interconnections, packages and so on must also be taken into account. The variety of boards, components and assembly techniques currently available are just adequate for present needs, but for the 1990s the continuously increasing complexity of automotive electronic systems will probably necessitate better use of what is available and possibly new ideas.

Details

Microelectronics International, vol. 5 no. 1
Type: Research Article
ISSN: 1356-5362

Article
Publication date: 24 December 2021

Piero Mastroberardino, Giuseppe Calabrese, Flora Cortese and Miriam Petracca

This paper aims to find out if it is possible to consider live virtual tours, in the connotation assumed during the COVID-19 outbreak, as experiential tourism products. The paper…

Abstract

Purpose

This paper aims to find out if it is possible to consider live virtual tours, in the connotation assumed during the COVID-19 outbreak, as experiential tourism products. The paper focuses on Holbrook's “four Es” (“experience”, “entertainment”, “exhibitionism” and “evangelising”) to study the experience of live virtual tours.

Design/methodology/approach

This article develops an exploratory analysis and presents a content analysis of 1052 reviews of 108 live virtual tours posted on TripAdvisor and Viator.

Findings

The findings show that live virtual tours are perceived as experiences, all “four Es” are covered and two more sub-categories emerge.

Research limitations/implications

The analysis is limited to the perception of tourists that are confident with the technology, to a small sample and a period of travel restrictions due to the COVID-19 outbreak.

Practical implications

Live virtual tours create a new segment, which “travels from home”. This does not preclude tourists from deciding to physically visit the places seen virtually.

Originality/value

Research on the analysis of the reviews of live virtual tours has not yet been carried out.

Details

The TQM Journal, vol. 34 no. 6
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 1 January 1987

R. Dell'Acqua

Thick‐film technology to implement passive elements, network and hybrid circuits has been widely used for four decades and its importance is still growing. While on one hand the…

Abstract

Thick‐film technology to implement passive elements, network and hybrid circuits has been widely used for four decades and its importance is still growing. While on one hand the technology has been improved to meet the requirements for more sophisticated circuits, on the other hand a better knowledge of its outstanding properties has promoted its application to a certain number of sometimes exotic devices, many of which are in the sensor and actuator area. This paper presents examples of a variety of applications to illustrate what thick film technology can offer outside the familiar area, and to stimulate the imagination of scientists towards possible new applications.

Details

Microelectronics International, vol. 4 no. 1
Type: Research Article
ISSN: 1356-5362

Book part
Publication date: 22 June 2015

Giacomo Del Chiappa and Fulvio Fortezza

Over the past two decades, wedding tourism has been booming. Despite this, very little research has investigated this phenomenon. This chapter discusses the findings of 15…

Abstract

Over the past two decades, wedding tourism has been booming. Despite this, very little research has investigated this phenomenon. This chapter discusses the findings of 15 in-depth interviews with Italian wedding planners, which were carried out to analyse their views on what a destination wedding is, and how frequently they are able to influence the final choice of a site. Further, it discusses four case studies of the most important Italian wedding destinations in order to analyse their offer and related marketing strategy. Findings revealed that wedding destinations can be considered as a complex cluster of interrelated stakeholders; hence, a high degree of coordination and cooperation is needed for destination competitiveness. Further, results suggest that wedding destinations are currently opting for a product/service-oriented strategy with very little attention to a more appropriate experiential and emotional approach.

Details

Marketing Places and Spaces
Type: Book
ISBN: 978-1-78441-940-0

Keywords

Book part
Publication date: 1 March 2021

Federico Massimo Ceschin and Carmen Bizzarri

The current world scenario, with the declared COVID-19 pandemic, is characterized by an unprecedented crisis, with widespread repercussions on the entire economic system. Italy…

Abstract

Premise

The current world scenario, with the declared COVID-19 pandemic, is characterized by an unprecedented crisis, with widespread repercussions on the entire economic system. Italy, being one of the main outbreaks, was hit very strongly by the virus both as regards to the health system and the high number of infections, as well as the economic impact due to the lockdown of many businesses. Among these, tourism was highly affected by the pandemic due to the imposed restrictions on the entire travel and transport chains.

The current recession, especially in tourism, leads to rethink and implement new development models, based on safety devices aimed at guaranteeing safety for travellers and all people, with consistency on sustainability and by reducing impacts on environmental and cultural resources, as provided by the 2030 Agenda goals of the United Nations.

Open Access
Article
Publication date: 13 October 2023

Josip Mikulić, Maja Šerić and Damir Krešić

This study aims to provide insight into the determinants of wellness tourism satisfaction, thereby taking a nonlinear approach regarding the relationships between attribute-level…

Abstract

Purpose

This study aims to provide insight into the determinants of wellness tourism satisfaction, thereby taking a nonlinear approach regarding the relationships between attribute-level performance of wellness facility attributes, on the one hand, and wellness destination attributes, on the other hand, and global wellness tourist satisfaction. In addition, scores of impact range are calculated to reveal the potentially most determinant wellness facility and destination attributes.

Design/methodology/approach

This study uses data from a survey-based study conducted among 1,331 wellness tourists who have engaged in wellness tourism activities at one of 28 hotels with wellness offerings and 10 spas in Croatia. Impact-asymmetry analysis and impact-range analysis are used to quantify the potential of individual wellness attributes to generate satisfaction and dissatisfaction among wellness tourists and to perform a classification of wellness attributes according to the three-factor theory of customer satisfaction.

Findings

Operators of wellness tourism facilities, as well as managers of wellness destinations, must not make any compromises in quality levels because most wellness attributes have significantly higher potential to frustrate than please tourists. Basic factors such as cleanliness, punctuality or safety turned out to have the strongest influence on global satisfaction levels. Moreover, in line with previous research, wellness tourists have large expectations from destinations to have a preserved and beautiful nature, which is by far the most influential destination attribute. In addition to a safe environment and high-quality accommodation, wellness tourists further prefer rich cultural offerings.

Originality/value

To the best of the authors' knowledge, this is the first study to apply a nonlinear analysis approach to the quality–satisfaction relationship in a wellness tourism setting. Moreover, to the knowledge of the authors, this is the only study that used separate attribute models for wellness facilities, on the one hand, and wellness destinations, on the other hand, based on a nation-wide sample that covers multiple cases (i.e. multiple facilities and destinations).

目的

本研究旨在深入了解养生旅游满意度的决定因素, 从而采用非线性方法来研究(i)养生设施属性和 (ii)养生目的地属性对国际养生游客满意度的关系。此外, 本文还计算了影响范围的分数, 以揭示潜在的最具决定性的养生设施和目的地属性。

设计/方法/途径

本研究使用了基于对 1,331 名养生游客进行调查问卷的数据, 这些游客曾在克罗地亚 28 的酒店以及10个水疗中心进行了养生旅游活动。本文采用影响不对称分析(IAA)和影响范围分析(IRA)来量化个体养生属性在健康游客中产生满意度和不满意的潜力, 并根据顾客三因素满意度理论对健康属性进行分类。

调查结果

养生旅游设施的运营商以及养生目的地的管理者不能在质量水平上做出任何妥协, 因为大多数养生属性很可能使游客感到沮丧, 而不是取悦游客。事实证明, 清洁、准时及安全等基本因素对全球满意度影响最大。此外, 根据之前的研究, 健康游客对目的地抱有很大的期望, 希望拥有保存完好且美丽的自然风光, 这是最具影响力的目的地属性。除了安全的环境和高品质的住宿外, 养生游客更看重丰富的文化产品。

独创性

这是第一项将非线性分析方法应用于养生旅游环境中的质量与满意度关系的研究。此外, 据作者所知, 这是唯一一项基于涵盖多个案例(即多个设施及目的地)的国家样本, 一方面对养生设施使用单独的属性模型, 另一方面对养生目的地使用单独的属性模型的研究。

Propósito

Este estudio tiene como objetivo proporcionar información sobre los determinantes de la satisfacción del turismo de bienestar, adoptando así un enfoque no lineal con respecto a las relaciones entre el rendimiento a nivel de atributos de (i) atributos de instalaciones de bienestar, por un lado, y (ii) atributos de destino de bienestar, por otro lado, y la satisfacción del turista de bienestar global. Además, se calculan puntajes de rango de impacto para revelar las instalaciones de bienestar y los atributos de destino potencialmente más determinantes.

Diseño/metodología/enfoque

este estudio utiliza datos de un estudio basado en encuestas realizado entre 1,331 turistas de bienestar que participaron en actividades de turismo de bienestar en uno de los 28 hoteles con ofertas de bienestar y diez spas en Croacia. El análisis de asimetría de impacto (IAA) y el análisis de rango de impacto (IRA) se utilizan para cuantificar el potencial de los atributos de bienestar individuales para generar satisfacción e insatisfacción entre los turistas de bienestar y para realizar una clasificación de los atributos de bienestar de acuerdo con la teoría de los tres factores del cliente. satisfacción.

Hallazgos

Los operadores de instalaciones de turismo de bienestar, así como los administradores de destinos de bienestar, no deben comprometer los niveles de calidad porque la mayoría de los atributos de bienestar tienen un potencial significativamente mayor para frustrar que para complacer a los turistas. Los factores básicos, como la limpieza, la puntualidad o la seguridad, resultaron ser los que más influyeron en los niveles de satisfacción global. En consecuencia, estos atributos no deben verse como fuentes potenciales de satisfacción y deleite del cliente, sino que deben otorgarse altos niveles de desempeño para evitar una fuerte insatisfacción. Además, en línea con investigaciones anteriores, los turistas de bienestar tienen grandes expectativas de que los destinos tengan una naturaleza preservada y hermosa, que es, con mucho, el atributo de destino más influyente. Además de un entorno seguro y un alojamiento de alta calidad, los turistas de bienestar prefieren una rica oferta cultural. Aplicando la teoría de los tres factores, una visión más matizada de la formación de la satisfacción del turista de bienestar mostró que estos atributos del destino tienen un potencial mucho mayor para crear una fuerte insatisfacción que satisfacción.

Originalidad

Este es el primer estudio que aplica un enfoque de análisis no lineal a la relación calidad-satisfacción en un entorno de turismo de bienestar. Además, según el conocimiento de los autores, este es el único estudio que utilizó modelos de atributos separados para instalaciones de bienestar, por un lado, y destinos de bienestar, por el otro, en base a una muestra nacional que cubre múltiples casos (es decir, múltiples instalaciones y destinos).

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